Turn holidays and observances into content ideas
Content ideas are all around us. You can get content ideas during your walk in the park, while listening to a podcast, reading a book, or by checking out the daily holidays and observances. You can turn holidays and observances into content ideas, and this is exactly what I’m going to show you today.
Why are holidays and observances cool?
Holidays and observances are a nice way to pay tribute to someone or something. They can be religious, serious, reminding of sad events… But they can also be super fun. There is a holiday for basically everything and anything. So, you can practically fill your yearly calendar on these alone. Especially if you are in the food industry. You can have a post connected to food based on these almost every day of the year!
Some people know about them, some don’t. But use them to mark occasions that are special to you. That way, you can raise awareness of the holidays you find important, and have fun while doing that. When you turn holidays and observances into content ideas, it’s no longer just a holiday. You make it your own and you play with all the ways you can use it. If you want to know exactly what holidays and observances are happening on what day, you can join my Content Blueprint Bank membership. This is where you’ll get *endless* content ideas.
Now, let’s get back to today’s topic.
Let’s take a look at an example
Below you can see holidays and observances for December 3rd.
- Make a Gift Day
- International Disability Day
- Roof Over Your Head Day
- Let’s Hug Day
- Green Bean Casserole Day
- Apple Pie Day
- Coats & Toys for Kids Day (First Saturday in December)
- Earmuff Day (First Saturday in December)
- Global Fat Bike Day (First Saturday in December)
- International Spirit of the Game Day (First Saturday in December)
- Rhubarb Vodka Day (First Saturday in December)
- SKYWARN Recognition Day (First Saturday in December)
Now it’s time to do a brainstorming session
Now that you have a list of holidays and observances, it’s time to think about the one you can use in your content. Is there one that can work with your niche?
Let’s say you are a foodie or a cook. You could use Apple Pie Day. Here are some ideas that come to mind:
- Make your apple pie
- Make an apple pie deconstruction
- Do a different take on an apple pie
- What does an apple pie mean to you (e.g. your grandma made the best one)?
- Fine dining-like apple pie
More examples to turn holidays and observances into content ideas
Make a gift day
- Do a DIY tutorial
- Encourage your audience to make gifts themselves
- Show your favorite handmade gift
- Share a handmade gift guide
International Disability Day
- Talk about accessibility
- Donate to a charity
- Show your support
Roof Over Your Head Day
- Celebrate your home
- Show appreciation for what you have
- Help the homeless
Let’s Hug Day
- Hug your loved ones
- Talk about what hugging means to you
- DON’T hug strangers without permission
Coats & Toys for Kids Day
- Help the needy
- Do a closet clean-up
- Volunteer and invite your followers to do the same
International Spirit of the Game Day
- Host a game
- Talk about winning and losing
- Talk about fair play
If you decide to use some of the holidays and observances in your content, it’s a hard thing to do. You can turn holidays and observances into content ideas with just a bit of brainstorming. It doesn’t have to be elaborate. All you have to do is share something you love on that specific day. You can mention the holiday or you can decide to just share the content relating to it. If you want to raise more awareness, make sure you ask your audience to share your content with their audience.
If you want to have hundreds of content ideas for your content, join my Content Blueprint Bank membership. This is where you will get content ideas for each day of the month, along with a list of holidays and observances for that day. You will also get 5 reels audio suggestions each week, so you never have to scroll through the reels tab endlessly, trying to find audios to use. Moreover, you will get a bunch of free bonuses, like hooks and CTAs, stock photos, an Asana template for a content ideas bank and so much more!
Also, make sure you visit my Instagram profile, and get daily content tips throughout the month of December.