What are hooks?

Hooks appear at the beginning of your captions, videos, blogs… Those are phrases your audience wants to hear in order to keep reading, listening or watching. This is the place where you will tell your audience “why” they should continue. This is where you reveal the value you will give them.

The hooks usually include FOMO. What is FOMO, you may ask? Well, it’s “Fear of missing out”. You want to add a mystery element or a sense of scarcity. That way, the curious side (that we all have) in people starts working. They do want to find out what you’ve been keeping from them. Also, they do want to know the tips you have to share. Moreover, they don’t want to miss the chance to grab something free (or cheap).

Where should I use hooks?

Hooks should be used at the beginning of the text, video or audio. In a reel, this would appear in the first screen of your video. If you have a blog, it could be the title of your post. Additionally, in an Instagram post, use it as your first line in the caption, or in the graphic itself.

I am bringing you an entire list of awesome hooks you can use to entice your audience to spend more time on your content. The more time they spend reading, watching or listening to your content, the more likely they are to engage. And who doesn’t love an engaged audience?

Of course, every text also needs a good and strong CTA. If you’re interested in learning more about CTAs and how to use them, you can read the List of awesome CTAs page. There, you will also get a list of different CTAs to use for different desired outcomes.

Now you know all about hooks. I’m sure you would like to know more about CTAs, too. Also, you can learn about amazing Stock photo resources.

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